Friday 19 May 2023

New marketing analytics course

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What's New
Our most recent course on analytics for in-house marketing teams, Google Local Services ads, and UTM codes
 
 
Hi there,
 
This week we've got three resources to help you polish your digital marketing and SEO skills:
 
 
Analytics for Marketing Teams
 
Analytics programs measure the performance of your marketing efforts so you can consistently get better results. In this new course, we'll share frameworks, tools, reports, and additional resources to help you improve your analytics skills.
 
 
Google Local Services Ads
 
Google Local Services Ads (LSAs) are ads that help local service businesses collect leads directly through phone calls and message requests. This article explains how to know if you qualify for LSAs, how much they cost, how to set them up, and more.
 
 
UTM Codes
 
UTM codes are small snippets of text added to the end of a URL to improve marketing campaign tracking. Discover why UTM codes are important, how to create them, and how to find tracked data in Google Analytics.
 
 
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