3 practical tips to outperform your competitors ~ Berbagi Pengetahuan

Monday 3 October 2022

3 practical tips to outperform your competitors

Hi there,

Today we will show you exactly how to use Semrush to analyze your competitors and build a successful marketing strategy.

We have three practical tips for you to apply now and see your marketing results take off.

Tip 1

Investing your marketing budget in the right channels is crucial in order to grow.

With Semrush Traffic Analytics, you can take the guesswork out of the equation.

The Traffic Sources widget reveals which channels drive the most traffic to competitor sites. Is organic search their main traffic source? This indicates you should dig deeper into their SEO strategy. Paid traffic? Check their ad campaigns.

With this info, you can hone your own marketing strategy and discover gaps in your competitors' marketing strategies.

Try it now

Tip 2

Time to get deeper competitive insights.

Analyze your competitors' keyword profiles by first uncovering the top keywords driving traffic to their websites. Whether organic or paid, in just seconds the Domain Overview report tells you which keywords drive the most traffic to any website.

From there, you can analyze your competitors' keyword strategies further. For organic search, break down their keyword profiles by type of search intent to discover what content they use to grow. For paid search, use costs to reveal which keywords your competitors are bidding on heavily.

Analyze now

Tip 3

Can't figure out how to increase your domain's authority?

Go to Backlink Gap, add your domain and up to four of your competitors' domains, and end up with tons of ideas for link building.

Use filters to uncover the opportunities that are right for you. For example, choose "Best" to discover domains more likely to link to your content (because they already link to all your competitors) or select to view only those domains above a specific Authority Score threshold.