Cracking Google's Black Box: Inside Information on AdWords Quality Scores!

SEMrush webinar Cracking Google's Black Box: Inside Information on AdWords Quality Scores - 23 February, 2:00 PM GMT -   Save me a seat! →     Hi, It's no secret that common SEM metrics shape and inform digital marketing campaigns. In an ideal world, CTR and conversion rate will both be high, signifying that you have a quality and highly relevant landing page, copy, and targeting strategy. In the situation where you run into a low CTR and a high conversion rate, it is likely related to your ad copy not being compelling enough. It is also important to note that if your ad has a low CTR, it can lead to your ads having a low quality score, which will negatively impact your campaigns' cost effectiveness. A low quality score impacts the placement of your ad, meaning it is shown on fewer searches or is buried under similar ads with higher Quality Scores. To handle this situation, there are three main factors that must be considered which impact quality score and the overall success of your campaign. It may seem like quality score is quite a tricky metric; though worry not! Now you have an incredible chance to learn the Inside Information on AdWords Quality Scores from Finch UK's Trevor Forde.     Cracking Google's Black Box: Inside Information on AdWords Quality Scores Trevor Forde, 23 February, 14:00 GMT Tune in on February 23rd at 2pm GMT (UK time) / February 23rd at 9am ET for our webinar, where Trevor will open up on this valuable measure of AdWords health. Count me in! →   Jump in to learn: What is Quality Score? Why is Quality Score so important? How can you influence it? How can you analyze and increase your Quality Score?     The SEMrush Team           Did you find this email interesting?     SEMrush.com reports and tools are used by over 1,000,000 of the world's smartest site owners and online-marketers. We're proud to have these big names on our client list. Copyright © 2017 SEMrush, All rights reserved. Because you are a valued SEMrush user, you will receive our newsletter, special offers, promotions, and more! Our mailing address is: SEMrush, 8 Neshaminy Interplex, Ste. 207, Trevose, PA 19053, USA unsubscribe from this list    Share Tweet +1 Forward If the letter is displayed incorrectly, please follow this link