Demystifying AdWords Functionality to Lift Your ROI ~ Berbagi Pengetahuan

Wednesday, 29 March 2017

Demystifying AdWords Functionality to Lift Your ROI

Hi,

Native ads are viewed 52% more frequently than banner ads. The magic formula for an engaging native ad is clear: concise descriptions of valuable content paired with a relevant image and transparent identification of the brand promoting it. It's not just about getting users to click; the post-click experience must be authentic and of immediate value — whether that's informative, entertaining, or inspiring.

According to Sean Cotton, president of Coegi, high-quality native advertising helps to present branded content in a more valuable manner. To improve your native advertising strategy, check out these actionable tips.

At the same time, the most profitable AdWords campaigns require combining customer insight with intelligent targeting, design and scheduling to maximise opportunity and minimise wasted clicks. Join our upcoming webinar to learn how to demystify wider AdWords functionality that can massively amplify your ROI from Thomas Gwilym of Blueclaw UK.

Tune in on April 4th at 6pm BST where Thomas will open up on practical and profitable approaches.

Join in to learn about:

Ad targeting: How to apply what you know about your ideal customers to sophisticated ad targeting strategies for different geographical locations and devices
Ad design: Ad Extension best practice – how to make sure your ads give potential customers all the information they need to make a decision to click and buy
Ad scheduling and bidding: How to modify the ads you show and how much you bid per click based on time of day and customer demographics.