We asked our fellow experts to brief us on the key elements of a digital marketing strategy that differ from traditional ones when it comes to the e-commerce industry. Milan Narayan of Neto E-Commerce Solutions covered the do's and dont's of SEO for e-commerce and shared a few points on driving more traffic to your store.
Matthew Sauer of iProspect gave advice on the paid ads campaign structure, as well as targeting and optimizing your paid ad campaigns for ROI, and explained the benefits of combining search ads and retargeting.
Finally, James Gilbert of HubSpot guided us through the process of turning your website visitors into customers and pre-transactional conversions.
Join David Bain of Digital Marketing Radio as he hosts several seasoned marketers for a lively discussion on the merits and pitfalls of real-life SEO examples. For this panel, he'll be joined by Steven Van Vessum, Venchito Tampon, and Fabrizio Ballarini.
There will be a roundtable discussion, with industry experts sharing their opinion on how SEO could be improved on example sites.
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