| With Google showing more and more featured snippets, an increasing number of website owners want to know how to earn those coveted "position 0" spots. In a recent study conducted by SEMrush and Ghergich & Co., we analyzed 1.6 million featured snippets and 80 million keywords to better understand how to optimize your content for featured snippets in 2018. | | | | | Hopefully, this study will help you identify potential featured snippet opportunities and increase your chances of beating the No. 1 organic ranking in Google. Use these findings to re-optimize your content and strengthen your efforts! | | | | | | How enticing are your product descriptions? Do you simply describe your product or service? Unfortunately, there are still many e-commerce websites that haven't embraced the power of effective product copy. Want to know how to write compelling descriptions that sell? Then save the date for our not-to-be-missed webinar! | | | | | | During the session, you will learn how to create copy that will convince your potential clients to buy from you and not your competitors. Clayton Lainsbury, Mike McManus, Greg Shuey, and Rick Dickson will discuss actionable techniques for creating e-commerce content on Thursday, December 7th at 9:00 am PT. The webinar will be hosted by Paul Lovell. | | | | | | Content remains one of the most popular buzzwords in the world of digital marketing. Many companies are exploring ways to adopt content strategies to maximize their online exposure. However, not all of them know how to do it right. If you want to learn how to drive conversions from content, join the upcoming LeadSquared webinar! | | | | | | Olga Smirnova, a product marketing manager of SEMrush Content Suite, will share her rich experience and guide you through the process of building a strong content strategy on Thursday, December 7th at 11:00 am PT. During the session, you will find out how to create content for every stage of the buyer's journey, measure its performance, and more. | | | | | | Seize the opportunity to take part in the world's premier social media video contest held by wave.video and win one of the awesome prizes. But hurry, the contest is already in full swing! | | | | | | Join a 7-day #MakeWaves video challenge and become a part of this fantastic event that brings together key social media and video marketing thought leaders from around the globe. Create your social videos and complete more challenges to be in with a chance to win an SEMrush Guru subscription for six months! | | | | | | |
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