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| Hi there, |
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You get it. Keyword research and optimization is vital to a solid marketing strategy. But with so many keyword tools, where should you start?
Fortunately, you don't need to be Houdini to solve this enigma.
Here are three tricks—let's call them "Keyword Magic Tool tricks" — that can help defy gravity in the SERPS. |
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| Peek inside Google's brain |
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Tired of trying to read Google's mind when it comes to keywords? Take a peek at the SERP Features column in the Keyword Magic Tool.
Does the keyword have an Image Pack? Creating highly visual content can help your page rank better.
See any Reviews? Consider adding review schema markup to your site.
There are a dozen more SERP features, so check Google's preferences for all your top keywords. |
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| Give the people what they want |
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| Instead of trying to pull content ideas out of thin air, focus on answering questions your target audience wants to know.
The Questions tab within the Keyword Magic Tool reveals question-based keywords people ask when searching, making it easier for you to develop topics and create content that answers their questions. |
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| Add to your bag of writing tricks |
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Not sure if your content is under-optimized, keyword stuffed, or just right?
Identify keywords you want to target in Keyword Magic Tool and pop them into the SEO Writing Assistant to find out. You'll get recommendations to optimize for SEO, readability, tone of voice, originality, and more—in real time, as you write.
It's just like… well, you know.
Ready to make magic? |
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