My best marketing recipe

Today I want to share my favorite marketing recipe ingredient. Are you ready? |

Plans & Pricing           Hello, marketers! Today I want to share my favorite marketing recipe ingredient. Are you ready? You can add a dash of creativity, a hint of content, or a splash of targeting, but if you don't mind the metrics, the recipe will always fail. Many marketers mess around in the kitchen. What I mean by that is they don't consider how important numbers are. Early on, I didn't pay as much attention to them, either. Over time, being a marketer taught me that numbers are my best friend. And whether you realize it or not, numbers—the only measurement of success or failure—are your best friends, too! Do you measure how much time you spend on your activities? How about the volume of traffic, registrations, leads, MQLs, SQLs, and deals you get from those activities, or the number of customers you secured overall? Do you actively track acquisition cost, and slow down things that aren't working, to reinvest in campaigns that are performing? Do you know which audience you are connecting with the most and how your campaigns perform? The pastabilities possibilities are literally endless! As I've said for nearly 20 years now, "If it moves, measure it"—and as marketers, that's got to be our secret ingredient. Not sure where to start?       Try these: Set up analytics dashboards Measure your content Choose the right KPIs for your campaigns       Happy marketing,     Andrew Warden   Chief Marketing Officer at Semrush         Semrush.com reports and tools are used by the world's smartest site owners and online-marketers. Semrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199 Update Email Preferences  |  Privacy Policy  |  View in Browser  |  Unsubscribe Copyright © Semrush, All rights reserved.