Wednesday 7 December 2022

3 tips to get your website 2023-ready

 
Hi there,
 
It's been a bumpy year. And although 2023 isn't supposed to get any easier, that doesn't mean you can't grow the results of your marketing strategy.
 
So, I wanted to show you exactly what you can do now to set your marketing up for success next year.
 
Here are three ways Semrush can help you be at the top of your game in 2023.
 
Tip 1
 
Start by auditing your website's technical infrastructure.
 
Launch Semrush's Site Audit to get an in-depth report of technical issues across your website—from pages that Google can't discover to slow page speed. Review the errors and warnings to prioritize and work through those that hold your organic performance down.
 
 
 
 
Tip 2
 
Continue by reviewing your site's content. If you've published content over the years but never touched it—or are struggling to grow your organic traffic—now is the time to revisit it.
 
 
Set up a Content Audit to discover which pages:
 
Need to be updated
Should be rewritten or trimmed
Are thin on content
Require just a quick review
 
 
 
Tip 3
 
Finish with a thorough analysis of your website's backlinks. Backlink Audit will help you identify:
 
Your most authoritative links
Lost and broken links in the past months
Links that could affect your site's performance negatively
 
 
Based on the results, you will be able to address the most important issues with your backlink profile (e.g., cases where you're missing out on valuable authority signals).
 
 
 
 
13 min read
 
12 Things You Can Do With a Free Semrush Account
 
 
 
Until next time,
 
Erika Varangouli
Head of International Brand
 
 

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