3 simple tips to analyze links

To grow your marketing impact

Hi there,   Incoming links from authoritative, credible, and relevant sources play an important role in how trustworthy your website is perceived to be (by Google and users alike).   Backlinks from popular, high-quality sources can also lead to more relevant traffic to your pages.   And internal links (links between pages on your website) have the power to boost the organic rankings of your pages and improve the experience of users on your site.   Today, I'll show you three ways you can use Semrush to analyze links. Tip 1. Discover gaps in your backlink profile   A tried and tested way to discover what's missing from your own link building strategy is to analyze your competitors. With Backlink Gap, you can: Compare your backlink profile with your competitors' profiles See which leading domains in your niche link to your competitors (so you can reach out to them) Uncover which content attracts backlinks and get ideas for your own content strategy Try it out Tip 2. Take your link building strategy to the next level   Getting backlinks to your site is a whole job on its own, especially when it comes to finding outreach candidates and figuring out which domains are good (or bad) for your site. With the new Network Graph, you can: Get a quick visual overview of a domain's backlink profile to check how healthy a website is Analyze a domain's strongest connections and the websites with the highest relevance and authority scores Identify possible linking schemes that could harm your reputation View backlinks from websites that are similar to yours to discover link building opportunities faster See how it works Tip 3. Optimize your website's internal links   Broken links hinder the organic performance of your site and result in a poor user experience when people land on error pages. With Site Audit, you can: Set up a full technical audit for your site in minutes (even if you've never done one before) Find a full list of all your broken internal links Uncover more opportunities around internal linking (e.g., pinpoint the exact pages in need of more internal links) …and more! Try it now   Until next time,   Erika Varangouli Head of International Brand Semrush.com reports and tools are used by the world's smartest site owners and online marketers. SEMrush Inc., USA,800 Boylston Street, Suite 2475, Boston, MA 02199 Update Email Preferences  |   Privacy Policy  |   View in Browser  |   Unsubscribe Copyright © Semrush. All rights reserved.