Stop the drops: How to fight SERP volatility

Ranking drops in organic search results are downright scary |

Start your free trial         Hi there, Ups and downs on a roller coaster can be thrilling, but ranking drops in organic search results are downright scary — especially when you don't know why.       "Sometimes it's hard to find the reasons behind organic traffic fluctuations. Semrush provides invaluable insights that help to demystify what's going on." Brian Freiesleben Sr. Technical SEO Analyst at Crate & Barrel       Here are three quick tips to help you overcome SERPs volatility 1. Monitor daily changes in keyword rankings With SEO, adapting quickly is key to overcoming unexpected fluctuations. Set up Position Tracking to see your site's daily rankings for your most important keywords, so you catch the peaks and plunges when they happen. Start tracking →     2. Watch for Google algorithm updates Woke up to find all your high rankings have disappeared? Google algorithm updates might be the cause. Semrush Sensor detects changes in the SERPs, gauges volatility, and lists top winners and losers in each industry. Bonus tip: Connect Semrush Sensor to your Position Tracking campaign to see how Google updates affect your tracked keywords. Monitor algorithm updates →     3. Consider SERPs volatility during keyword research Choosing the wrong keywords can derail your SEO and content strategies. The more volatile a keyword's first page positions are, the trickier it might be to get (and stay) there. Use the Keyword Overview tool to see trend lines, SERPs features, search intent, and more to discover highly relevant targets that are worth going after. Analyze keyword value →       Survey | Time needed: 2 mins How could we make Tips and Tricks better? We'd love to hear it   Start the survey       Erika Varangouli   Head of Organic Search           Semrush.com reports and tools are used by the world's smartest site owners and online-marketers. Semrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199 Update Email Preferences  |  Privacy Policy  |  View in Browser  |  Unsubscribe Copyright © Semrush, All rights reserved.