Do you know your audience?

Start your free trial

Did you know that the world population is quickly approaching 8 billion people? People. Decision makers. Those who buy your products and services. In other words, your "buyer persona"—the label, the meaning, and the methodology—gets a lot of airtime in marketing these days. But is your marketing strategy actually centered around your customers? Not until you really understand your customers' values and pain points can you really know how to reach them, how to build your content strategy, your messaging, your social media presence, your SEO, and so on. Here are some resources to help you get started: Create a template. Embrace the peculiarities of your buyer persona. Take all possible data from existing customers. Use insights from your sales team, digital tools, and competitors. Use the matrix. Tailor your marketing strategy to each buyer persona. For more details check this link: 👉 https://www.semrush.com/blog/buyer-persona/ 👈 If you're still with me, I want to understand your pain points. Send me your questions and challenges related to the buyer persona. I'll pick the most interesting and relevant question and answer it in a future email. Happy marketing,         Andrew Warden   Chief Marketing Officer Semrush

Semrush.com reports and tools are used by the world's smartest site owners and online-marketers. SEMrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199     Update Email Preferences  |  Privacy Policy  |  View in Browser  |  Unsubscribe     Copyright © Semrush, All rights reserved.