Why search intent should be your priority

Hi there,     The latest version of Google's Search Quality Raters Guidelines includes the word "intent" 408 times. Clearly, Google is paying a lot of attention to search intent. You can think of search intent as what users actually want when they search for a given keyword. For example: Someone searching for "best email marketing tool" probably doesn't want to read an in-depth review of one single tool. Instead, they want to see a comparison of many different tools. As a result, that's the kind of content that ranks on the first page of Google for that keyword: product comparisons. If your content doesn't fulfill the search intent for a given keyword, it's very unlikely to rank well. Even if you do everything else right. Search intent is that important. Not sure how to tackle it? Our new guide covers: The 4 major types of search intent How to optimize your pages for different types of search intent How Google handles keywords with ambiguous intent And more. Including plenty of real examples. Check out the guide here: What Is Search Intent? A Complete Guide Happy optimizing,         Semrush Team

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