Enhanced Semrush data, content marketing tips, and leveraging the latest search trends ~ Berbagi Pengetahuan

Friday 1 April 2022

Enhanced Semrush data, content marketing tips, and leveraging the latest search trends

Hi there,

Lots to share today:

Let's take a closer look at each one.

#1: Volume Update! Why Semrush Search Volume Is the Most Accurate on the Market (Study)

We listened to your feedback.

We assembled a team of 20 data scientists.

And after a year of work, we just launched a huge update to our search volume metric. (Starting with the U.S. and Australia.)

As a result, you can now find search volume data on many more keywords. And that data is even more accurate than it was.

How good is Semrush's data now?

We conducted a study to find out.

This study compares our new-and-improved search volume data to that of Google Keyword Planner, Ahrefs, Moz, Sistrix, and other competitors.

See how our search volume data compares in this new study.

#2: 8 Tips and Trends From Our 2022 Content Marketing Study

We grabbed eight of the most important trends from our State of Content Marketing 2022 Global Report. And paired each trend with tips to help you take advantage of it.

For example:

Run content audits. 65% of companies that succeed in content marketing run two or more content audits per year.

Use more videos. Many of our survey respondents cited "more video" as a tactic that made their content strategy successful in 2021.

Drive more revenue with content marketing by tracking your performance. Tying content marketing to revenue can help you drive more sales. But according to our survey results, only 66% of companies actually measure their content performance.

Check out the top 8 content marketing trends and tips right here.

#3: State of Search Webinar: How to Leverage the Latest Search Trends

In this upcoming webinar, we'll discuss:

Rank volatility across industries: Analysis of Google algorithm changes and volatility (on desktop and mobile).

SERP features: Updates on Featured Snippets, People Also Ask, Knowledge Panels, and more.

Ecommerce and Amazon data: Traffic benchmarks and how the ecommerce landscape is shifting.

We'll also cover Core Web Vitals, local SEO, the effects of the pandemic on organic traffic, and more.

Featuring Marcus Tober (Head of Enterprise Solutions at Semrush), Mordy Oberstein (Head of SEO Branding at Wix), and Erika Varangouli (Director of Organic Search at Semrush).

Register for the free webinar here to get insights on the latest search trends.