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| | | | High-quality content is packing a bigger punch than ever. | | From Google's Helpful Content Update to its Quality Score for paid search, all signs point to prioritizing quality if you want to amplify your results. | | Today, I'll show you how to use Semrush to create content that will stand out in organic, paid, and social channels. | | | | |
Tip 1. Optimize your organic content for users AND Google | | Optimizing content for both users and search engines is the best way to ensure it reaches the largest possible audience. | | |
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| | Make your copy SEO-friendly with quick tips about which keywords to include and how to optimize images, tags, and links | | | | |
| | Create engaging, easy-to-understand content every time with real-time recommendations as you write | | | | |
| | See content variations with our rephraser tool that instantly rewrites, simplifies, summarizes, and expands selected text | | | | |
| | Evaluate your tone of voice and flag potential plagiarism before you publish | | | | |
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Tip 2. Enrich your paid content | | Targeting the right keywords with the right paid copy and landing pages is crucial for maximizing advertising performance and your ROAS. | | |
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| | Find inspiration to create or improve content with the Positions report. Uncover the keywords your main competitors target and the landing pages they use to get to Position 1. | | | | |
| | Stay up-to-date with the competition's latest campaigns with the Position changes report. Spot new keywords they target and the landing pages that rank for them. | | | | |
| | Take a peek at the top-performing ads your rivals use with the Ad copies report. View examples of live ads and see how many keywords trigger each. | | | | |
Bonus Tip: Check out the AdClarity app to dissect competitors' display, social, and video ad campaigns and fine-tune your own approach. | | |
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Tip 3. Create targeted content on the right platforms | | Knowing your audience (or who your competitors are connecting with) will help you choose the right topics, format, platform, and channel to make the biggest impact. | | |
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One2Target, our new tool in .Trends, makes it easier than ever to research and analyze your audiences on a deeper level, so you can improve segmentation and strengthen your marketing strategies. | | Add up to five competitors and get insights on audience age, location, employment status, and other demographics. | | You can even find out what social platforms they prefer—PLUS their main interests. | | |
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Until next time, | | Erika Varangouli Head of International Brand | | |
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