What we learned in 2023

And our fave 2024 social media strategies

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And what our must-implement social media strategies are for 2024   And what our must-implement social media strategies are for 2024     As digital marketers, our team experienced some really enlightening moments in 2023. For example, we discovered that:   Our audience still loves our memes. Finding our true voice on social has helped our brand continue to grow.   Reporting has to be flexible and depends on the platform that we're tracking. For example, the lifetime of a LinkedIn post is longer than a Reel's.   No more detailed briefings to content creators. Influencers perform best when working with some creative freedom.   What started as a game is now one of our key day-to-day tools: AI is a new teammate!   For next year—and as most of our visionaries agreed on the 2024 Social Media Trends report—we will keep being authentic; working with content creators who have smaller, more targeted audiences; and using AI to help us with strategy and creativity.   And above all, we will empower our social content strategy with a simpler but deeper look at its performance.   That's why we developed and launched Semrush Social Content Insights—a tool that you can also use to:   Test new content ideas   Understand the performance of different content formats   Easily compare results between platforms   Explore a campaign's impact on overall results   Compare these results against the competition   And this is just the beginning! Semrush Social Content Insights will bring much more joy to your social content in 2024.   Try it 8 days for free   How did we do? Please take a moment to leave your feedback. Become a Semrush Affiliate Semrush Newsroom Semrush.com reports and tools are used by the world’s smartest site owners and online marketers. SEMrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199 Update Email Preferences  |   Privacy Policy  |   View in Browser  |   Unsubscribe Copyright © Semrush. All rights reserved.